Citrix will be renaming its Web Interface to Storefront and altering its functionality soon. This comes as Citrix is changing to a different reciever infrastructure based on the Cloud Gateway and Storefront. It will eventually allow users to maintain their application lists across devices typical with the trend in cloud hosted settings. Thomas Koetzing lists some of the details around the functionality differences in this article:

http://www.thomaskoetzing.de/index.php?option=com_content&task=view&id=346&Itemid=254

While I agree with the direction this is going – it sounds like there is a bit of work to be done before this is ready for the enterprise.